Facebook, Twitter, Instagram, Pinterest…yikes! Sometimes using social media can seem like a full-time job on its own, but it’s a must-have for promoting your business and becoming recognized.

Before you start making accounts for your business across every platform in existence, take a step back. Just because social media is a good way to reach new clients doesn’t mean you should sign up and manage 20 different social media accounts! It’s impossible to keep all those accounts up-to-date and still have time to actually do your job. Stretching yourself thin won’t give you the best results. Especially since some platforms may not be suitable for your needs. So why focus your attention on them?

Just like marketing your business offline, take some time to think about who your target audience is and how best to reach them. Instagram may be a great place to display photos of your work, but with its younger user base, it might not bring in as much business as a site like Facebook.

Luckily, you don’t have to figure this all out on your own. Here’s our rundown of the best social media sites for you to focus on and what they can (or can’t) do for you!

dog on laptop browsing social media


Arguably, Facebook was the first truly global social network. While it started out as a platform limited to college students, it’s now expanded to include over 1 billion users from various countries and age groups.

The Pros:

  • Huge user base = wide reach
  • Easy to set up a page for your business
  • Easy to house and display new photos
  • Post-scheduling feature so you can post during peak activity time on the site

The Cons:

  • Popularity with younger age groups is starting to decline
  • Algorithms used to decide what content is shared and with whom means that not all of your fans will see your new content
dog owner and young professional on laptop


Twitter is another major social media phenomenon, with over 140 million users across the world. With Twitter, your posts are limited to 140 characters, so it’s good for sharing short announcements, as well as links, photos, or videos.

The Pros:

  • Search feature allows you to find competitors based on keywords – and allows potential clients to find you
  • Wide reach across varying age groups

The Cons:

  • Profile restricted to 160 characters, meaning you can only share limited information
  • No easy way for potential clients to view galleries of photos you’ve shared
  • Character limit may tempt you to compromise on spelling and grammar, which can reflect poorly on your business
girl taking selfie with dog


This application is growing in popularity, particularly with younger crowds. It’s an image-based platform that lets you snap a photo, apply a filter to edit it, and share it with your friends and followers.

The Pros:

  • Great for sharing photos and building a profile that highlights previous projects
  • Even if you’re not a great photographer, filters will improve the quality of the photos you post to make them look more professional
  • Pictures of adorable dogs and cats are incredibly popular on this platform. Your content has a good chance of going right to your target audience
  • If younger members of a pet-owning family home find you, you could indirectly reach the adults who make the big grooming decisions

The Cons:

  • Image-heavy platform means less space and attention for text and information about your business
  • Fewer older users than sites like Facebook
  • Links are not clickable in photo descriptions, making it more difficult to share your content and get potential clients to your website
happy pug


Pinterest is another image-based platform. It’s relatively new, but it’s seen a real explosion in popularity. You can use to “pin” images to your online board, re-pin images from other users’ boards, “like” photos, and leave comments.

The Pros:

  • Sourcing is easy – when an image is re-pinned, the source and pinner are automatically re-pinned as well
  • Easy to share your own photos, but also to get inspired by creating boards of other people’s grooming work
  • “Secret” boards let you pin photos for your own personal inspiration without anyone else seeing them
  • Popular with older users

The Cons:

  • Image-heavy platform means less space and attention for text and information about your business
  • Tons of content from all over the web means your posts can easily get lost
social media for pet groomers

So where should you focus?

There’s no one social media platform that will reach everyone – social media can easily turn into a huge time vacuum, so many users will focus their attention on a single account. Before diving in and creating your own accounts, do a little research into what platforms are best for reaching your target audience.

For achieving a wide reach, Facebook and Twitter are great tools. But if the thought of maintaining and regularly updating two major social media accounts has you tearing up your jam-packed day-planner, don’t despair – third-party sites like Hootsuite let you manage posting, messaging, and activity for multiple accounts through one handy interface.

For displaying images of your work, it’s hard to beat Instagram. Pets are huge crowd pleasers on the platform—who doesn’t love to see a tea-cup sized puppy receive a nice bath?

Consider checking out LinkedIn, too. Once you’ve set up your profile it’s relatively low-maintenance, but it’s an easy tool for networking with other professionals.

Have any social media marketing tips to share with our readers? Leave a comment!

For more great tips on getting (and staying!) ahead of your competition, check out this post!

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