There are a lot of things to consider when naming your dog training business. What should you keep in mind? How do you make sure that your name is effective and represents your brand well?

In this article, we’ll answer all of those questions and more! Plus, we’ll provide tips on choosing a great name, list some key dos and don’ts, and even provide some ideas to get you started.

So, whether you’re just starting out or have been in business for awhile and are looking for a change, read on for everything you need to know about naming your dog training business!

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Naming Your Dog Training Business: Key Steps Before Getting Started

Before we dive into the nitty-gritty of picking a name, there are a few key steps that you’ll want to take first. These will help you to set the foundation for choosing an effective name for your dog training business.

1. Define Your Target Market

Who are you trying to reach with your business? This is an important question to answer before settling on a name, as it will help guide the direction you take.

For example, if you’re targeting high-end clientele, you’ll want a name that reflects that. Something like “Bella’s Dog Training” might not convey the right message. However, “Bella’s Elite Dog Training” tells potential clients right away that you’re a cut above the rest.

On the other hand, if you’re targeting a more general clientele, something like “Joe’s Dog Training” could work well. It’s simple and to-the-point, which can be helpful in conveying what you do.

If you need help defining your target market, this article by Oberlo will definitely help steer you in the right direction!

2. Know Your Competition

It’s important to research your competition before finalizing a name for your business. This will help you to avoid any names that are already being used in your area or niche.

So, take some time to look up dog trainers in your area and see what they’re called. This will give you a good idea of what’s already out there and help to narrow down your choices!

3. Know Which Dog Training Services You Plan To Offer

Are you going to offer obedience training? Agility training? Puppy classes?

It’s important to know what services you plan to offer before finalizing a name, as this can help guide your decision!

For example, “Joe’s Dog Training” might not be specific enough if you plan on offering multiple services. However, “Joe’s Agility Training” tells potential clients right away what you’re all about.

4. Brainstorm A List Of Keywords

What words or phrases would you like potential customers to associate with your business? Write down a list of these keywords, as they’ll be helpful in coming up with a name for your dog training business.

Some examples might include:

  • Professional
  • Caring
  • Experienced
  • Affordable
  • Friendly

5. Decide On A Direction For Your Dog Training Business Name

There are a few different ways that you can go about naming your dog training business. You can use:

  • Your own name: This is a popular option, especially for sole proprietorships. For example, “Joe’s Dog Training.”
  • A clever play on words: This can be a great way to make your business name memorable. For example, “Wag of Approval Dog Training” or “Sit Happens Dog Training.”
  • An acronym: This can be a helpful option if you have a long business name. For example, “POOP: Professional Obedience & Other Pet Services.”
  • A made-up word: This option can be helpful if you want your business name to be completely unique. For example, “Woofbegone Dog Training.”

Once you’ve decided on a direction for your name, it’s time to start brainstorming some ideas!

6. Consider Your Business Name’s Longevity

When choosing a name for your dog training business, it’s important to consider its longevity. After all, you don’t want to have to go through the process of renaming your business down the road!

So, while a clever play on words might be tempting, it’s important to make sure that it won’t date your business. For example, a name like “Sit Happens Dog Training” might be cute now, but it might not age well.

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Choosing a Name For Your Dog Training Business: The Brainstorming Phase

Now that you’ve got a good idea of what you’re looking for, it’s time to start brainstorming some name ideas!

To get the creative juices flowing, here are a few things that you can do:

1. Ask For Help

If you’re struggling to come up with ideas on your own, reach out to your family and friends for help! They might have some great suggestions that you hadn’t thought of before.

2. Use A Business Name Generator

If you’re still stuck, consider using a business name generator like this one from Shopify. Just enter in some keywords related to your business, and it’ll generate a list of potential names for you to choose from!

3. Use A Thesaurus

If you’re having trouble coming up with adjectives to describe your business, a thesaurus can be a helpful tool. This will help you to find some new words to describe your business and might give you some great name ideas in the process!

4. Make A List Of Puns

Puns can be a great way to make your business name memorable. So, if you’re looking for a clever play on words, sit down and brainstorm a list of potential puns that you could use in your business name. For example, “Wag of Approval Dog Training” or “Round of A-Paws Dog Training.”

5. Create a Word Bubble

Another helpful brainstorming exercise is to create a word bubble. To do this, start by writing your business name in the center of a piece of paper. Then, draw a circle around it.

After that, brainstorm a list of words or phrases related to your business and write them down in the circle. This can help to give you some great ideas for your business name!

Narrowing Down Your Options

Once you’ve brainstormed a list of potential names for your dog training business, it’s time to start narrowing them down.

Here are a few things to consider as you’re making your decision:

1. Does The Name Reflect Your Brand?

First and foremost, you want to make sure that your business name reflects your brand. After all, you don’t want potential customers to be confused about what your business does!

So, take a look at your list of potential names and ask yourself if they reflect the values and mission of your business. If not, scratch them off the list.

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Pro Tip: Haven’t yet figured out the brand of your dog training business? Discover EVERYTHING you need to know to create a strong, memorable brand identity!

2. Is The Domain Name Available?

In today’s day and age, it’s important to have an online presence for your business. So, you’ll want to make sure that the domain name for your website is available before you settle on a name for your business.

You can use a tool like GoDaddy to check and see if the domain name you want is available. Just enter in the name you’re thinking of using for your business, and it’ll let you know if the domain is available or not.

Black lab closeup. Business name article.

3. Is The Name Easy To Say And Spell?

You want potential customers to be able to easily say and spell your business name. After all, you don’t want them to get frustrated and give up trying to find your website!

So, as you’re narrowing down your list of potential names, make sure that they’re easy to say and spell. If not, scratch them off the list.

4. Is The Name Memorable?

In addition to being easy to say and spell, you also want your business name to be memorable. You want potential customers to be able to remember it so they can easily find your website and recommend you to their friends!

So, as you’re making your decision, ask yourself if the name is something that will stick in people’s minds. If not, it might not be the best choice for your business.

5. Does The Name Convey The Right Message?

Last but not least, you want to make sure that the name you choose for your business conveys the right message. After all, first impressions are everything, and you want to make sure that your business name makes a good one!

So, take a look at your list of potential names and ask yourself if they convey the message you want to send. If not, that’s probably not the right name for your dog training business.

How To Choose a Business Name: Do’s and Don’ts

When naming your dog training business, there are a few things you’ll want to keep in mind. Here are a few do’s and don’ts to help you out:


  • Choose a name that reflects your brand
  • Make sure the domain name is available
  • Keep it simple
  • Make it memorable
  • Convey the right message


  • Copy someone else’s name
  • Get so creative that the message of your business is lost
  • Make it too long
  • Pick something that’s too difficult to spell or pronounce
  • Use offensive jokes, slangs, or terms
  • Pick something too generic
  • Get too trendy, as your business name may become irrelevant eventually
  • Choose something that can be misinterpreted negatively

Your Dog Training Business Name: Making a Final Decision

Once you’ve considered all of the above factors, it’s time to make a final decision and choose a name for your dog training business!

To help you out, we’ve compiled a list of our favorite dog training business names below. So, if you’re still having trouble deciding on the perfect name for your business, be sure to check it out!

Name Ideas For Your Dog Training Business

Puppy Training

  • Barks N’ Recreation
  • The Dog House
  • Wag N’ Train
  • Four Paws Training
  • Pawsitively Perfect
  • Pawsitively Puppies
  • The Doggy Trainer
  • Waggin’ Tails Training
  • Puppy Power Training

Obedience Training

  • Good Dog Training
  • Basic Obedience Training
  • Obey Me Dog Training
  • Sit Stay N’ Play Dog Training

Agility Training

  • Fetch It! Dog Training
  • Top Dog Agility Training
  • Barks N’ Brisk Obedience School
  • Doggie Dash N’ Go
  • The Canine Connection
  • Zig Zag Ziggy
  • Lickity Split
  • Paws-Ability
  • Barking Mad Agility Training

Behavioral Training

  • The Dog Nanny
  • Babysitting Bulldogs
  • Doggone Good Nannies
  • Paw Patrol Nannies
  • Watchdog Nannies
  • Sitter4Critters
  • Barks N’ Recess
  • Fetch! Pet Care Services
  • Wag World Doggy

Tracking Training

  • Barks N’ Tracks
  • Track N’ Train
  • Paws N’ Tracks
  • Scent-Sational Tracking
  • Training The Dog Tracker
  • Canine Companion Tracking Training

Nose-Work Training

  • Nose-Work Boot Camp
  • Barks N’ Sniffs
  • Puppy Power Sniffs
  • Nose-Work N’ Play
  • Seek N’ Find
  • The Dog Nose Knows
  • Nosework Training For Dogs
  • Find It! Nosework Training
  • The Scent Detective

Therapy Training

  • Paws N’ Effect
  • Therapy Tails
  • Comforting Creatures
  • Pawsitive Touch Therapy
  • Healing Hounds
  • Tail Wagging Therapists
  • Barks N’ Healing
  • Pets N’ Peace Of Mind
  • FURever Yours Pet Therapy

Service Training

  • Service With A Smile
  • Paws N’ Service
  • Barks N’ Butlers
  • Doggie Duties
  • Waggin’ Waiters
  • Pups N’ Packages
  • Canine Couriers
  • Service Pups
  • Barks N’ Cab Drivers
  • Service With A Sniff
  • Barks N’ Guides Service Pups

Retrieving Training

  • Fetch N’ Train
  • Barks N’ Balls
  • Paws N’ Play
  • Fetch N’ Fun
  • Paws N’ Frisbees
  • Catch N’ Train
  • Retrieve N’ Return

Protection Training

  • Doggie Defenders
  • Barks N’ Protection
  • Paws N’ Perimeter
  • Defensive Dogs
  • Guard Dog Training
  • Safe N’ Secure
  • Barks N’ Security
  • Paws of Protection

K9 Training

  • Paw N’ Order Dog Training
  • A Cut Above The Rest Dog Training
  • Top Dog Training
  • K9 Security Solutions
  • Canine Crusaders Protection
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How To Register Your Business Name

Okay, you’ve decided on what you want to call your dog training business. Awesome!

But now what? How do you make it official?

In most cases, you’ll need to register your business with the state in which you’re operating. This is also sometimes called “incorporating” or “forming an LLC.” The process of registering your business can vary from state to state, so it’s important that you research the specific requirements for your state.

Generally speaking, you’ll need to choose a business structure (e.g., sole proprietorship, LLC, etc.), file the necessary paperwork, and pay any associated fees.

Once you’ve registered your business, you’ll also need to get a business license from your local municipality. Again, the requirements for this can vary depending on your location, so be sure to do your research.

To get started, you can check out this guide from the Small Business Administration.

Dog Training Business FAQs

Q: Do I need to trademark my business name?

A: Trademarking a business name is the process of legally protecting it so that it can’t be used by anyone else. While you don’t technically need to trademark your business name, it’s something you should definitely consider! The reason being, it’ll give you some extra legal protection.

If you’re interested in pursuing this, we recommend talking to a lawyer or doing some additional research.

Q: Can I use my personal name as my business name?

A: Yes, you can! This is actually quite common, especially for sole proprietorships. If you decide to go this route, you’ll just need to make sure that you register your business name with your state and local municipality.

Q: Should I use a slogan or tagline in my business name?

A: That’s entirely up to you! Some businesses opt to use a slogan or tagline as part of their name (e.g., “Joe’s Dog Training: The Pup-tacular Place for Pooches!”), while others choose to keep things simple by just using their business name.

Q: Can I use a .com or other top-level domain (TLD) in my business name?

A: Absolutely! In fact, there are many who would highly recommend doing so. Using a .com (or other TLD) in your business name can help make it more memorable and easier for customers to find online.

Q: I still can’t decide on a name for my dog training business! Help!

A: Don’t worry, we’ve all been there. Naming a business can be tough! If you’re struggling to come up with the perfect name, here are a few tips that might help:

  • Brainstorm with friends, family, and fellow dog lovers.
  • Use a word generator or brainstorming tool like Wordoid or Portent.
  • Check out other businesses in your industry for inspiration.
  • Make a list of words and phrases that describe your business, then combine them to create potential names.
  • Keep it simple! A name that’s easy to pronounce and remember is more likely to stick with customers.

Still stumped? Don’t worry, there are plenty of naming services out there (like Naming Force) that can help you come up with the perfect name for your business.

Q: How much should I expect to pay for a professionally-designed logo?

A: The cost of a logo can vary depending on the complexity and scope of the project. Generally speaking, you can expect to pay anywhere from $50 to $1,000 for a logo.

If you’re on a tight budget (or are artistically talented), there are plenty of DIY logo makers – such as the one offered in Canva – and free templates out there that can help you create a simple, professional-looking logo.

Dog training in the fitness club. Naming your business article.

Final Thoughts

Naming your dog training business is an important first step in establishing your brand and attracting customers. Keep the following tips in mind as you brainstorm names:

  • Opt for a simple, memorable name.
  • Consider using a .com or other top-level domain.
  • Make sure the name is available to trademark.
  • Register your business name with your state and local municipality.
  • Brainstorm with friends, family, and fellow dog lovers.

Once you have a name for your business, you can begin building your brand and marketing your services to potential clients!

Did we miss anything? Let us know in the comments below!

And as always, thank you for reading! 🙂

Become an professionally-certified International Dog Training Professional™ (IDTP™) in as little as 3-6 months by enrolling in QC Pet Studies’ self-paced, online Dog Training Course today!

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